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《Geoforum》2017
This paper explores the powerful and mediating role of celebrity chefs over audience relationships with food through analysis of Jamie Oliver and his recent series Save with Jamie. The paper firstly situates the role of celebrity chefs theoretically, defining them as ‘talking labels’ who may act both as knowledge intermediaries and boundary objects to connect audiences with food in multiple ways. Here chefs actively construct and mediate discourses around ‘good food’. As trusted, credible, well-liked public figures, chefs step into out private home spaces through our televisions to convey food information in a charismatic, entertaining and accessible way. Like traditional food labels, chef’s words can be ‘sticky’ and take hold in public imaginations in a way that goes far beyond the capacity of food products labels. Yet the relationship between chefs and audiences is far from straightforward and so the paper secondly aims to explore how these talking labels are understood and ‘used’ by audiences in their everyday food practices. Drawing selectively from a large scale audience survey (n = 600) as well as the series, Save with Jamie, this paper reveals the different ways that audiences ‘talk back’ to chefs both positively and negatively to create moments of simultaneous possibility and resistance for audience relations with food. This revealed complex relationships between audiences, chefs and food. It also suggests that the powerful work on celebrity chefs functions as part of a new mediated mechanism within today’s food governance. 相似文献
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选取厨师创意群体为研究对象,通过对历年《国家名厨》入选厨师流动轨迹数据的收集,借助空间分析和网络分析等方法探究厨师创意群体的空间分布和流动网络特征,在此基础上采用岭回归分析方法揭示影响名厨在中国不同城市流动的主要因素。结果表明：1）中国名厨的出生地和现居地呈现差异化分布特征,不同菜系名厨均在菜系发源地周边形成一定的地域集聚,但部分菜系名厨呈现全国扩散趋势,反映地缘文化和市场因素的共同作用。2）名厨流动网络空间不均衡性明显,并且不同阶段的流动网络存在一定差异,欠发达地区人才流失现象突出,核心名厨群体表现出更高的地方“嵌入性”。3）建立在“学徒制”之上的社会关系网络是影响名厨空间流动的最核心要素,其次是城市餐饮业、服务业和总体经济发展水平,而基础设施和文化娱乐设施等因素影响并不明显,反映厨师群体特殊的社会网络结构、工作性质和文化水平特征。 相似文献
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With rising public awareness of climate change, celebrities have become an increasingly important community of non nation-state ‘actors’ influencing discourse and action, thereby comprising an emergent climate science-policy-celebrity complex. Some feel that these amplified and prominent voices contribute to greater public understanding of climate change science, as well as potentially catalyze climate policy cooperation. However, critics posit that increased involvement from the entertainment industry has not served to influence substantive long-term advancements in these arenas; rather, it has instead reduced the politics of climate change to the domain of fashion and fad, devoid of political and public saliency. Through tracking media coverage in Australia, Canada, the United States, and United Kingdom, we map out the terrain of a ‘Politicized Celebrity System’ in attempts to cut through dualistic characterizations of celebrity involvement in politics. We develop a classification system of the various types of climate change celebrity activities, and situate movements in contemporary consumer- and spectacle-driven carbon-based society. Through these analyses, we place dynamic and contested interactions in a spatially and temporally-sensitive ‘Cultural Circuits of Climate Change Celebrities’ model. In so doing, first we explore how these newly ‘authorized’ speakers and ‘experts’ might open up spaces in the public sphere and the science/policy nexus through ‘celebritization’ effects. Second, we examine how the celebrity as the ‘heroic individual’ seeking ‘conspicuous redemption’ may focus climate change actions through individualist frames. Overall, this paper explores potential promises, pitfalls and contradictions of this increasingly entrenched set of ‘agents’ in the cultural politics of climate change. Thus, as a form of climate change action, we consider whether it is more effective to ‘plant’ celebrities instead of trees. 相似文献
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《Geoforum》2017
This paper explores the campaigning culinary documentary (CCD) as an emerging format within food television. CCDs bring together elements of the lifestyle genre with an explicit focus on a food ‘crisis’ – such as obesity or animal welfare – and explore how this crisis is to be resolved, usually through the intervention of a food celebrity. Focussing largely on shows made by the UK’s Channel 4 network, we explore the ways in which CCDs narrate issues of responsibilization, whether these target consumers/viewers, the food industry, or the state. Through a reading of selected CCDs from Channel 4’s roster, we consider how the shows attempt to fuse elements of lifestyle/reality TV with a social or political agenda, but one which deploys the governmental strategy of responsibilization and so could be read as an enactment of neoliberal logic. While there is some truth to this claim, our analysis and discussion seeks to complicate this reading, showing how CCDs open up other narrative and political possibilities while also consolidating the brand image of the cookery TV stars who front them. 相似文献
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The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade 总被引：1，自引：0，他引：1
Michael K. Goodman 《Geoforum》2010,41(1):104-116
This paper explores the shifting cultural politics of development as expressed in the changing narratives and discursive transparencies of fair trade marketing tactics in the UK. Pursued through what I call ‘developmental consumption’ and the increasing celebritization of development, it is now through the global media mega-star that the subaltern speaks. After a more general discussion of the implications of the celebritization of development, specific analysis focuses on two parallel processes complicit in the ‘mainstreaming’ of fair trade markets and the desire to develop fair trade as a product of ‘quality’. The first involves improving the taste of fair trade commodities through alterations in their material supply chains while the second involves novel marketing narratives designed to invoke these conventions of quality through highly meaningful discursive and visual means. The later process is conceptualized through the theoretical device of the shifting ‘embodiments’ of fair trade which have moved from small farmers’ livelihoods, to landscapes of ‘quality’, to increasing congeries of celebrities such as Chris Martin from the UK band Coldplay. These shifts encapsulate what is referred to here as fair trade’s Faustian Bargain and its ambiguous results: the creation of increasing economic returns and, thus, more development through the movement of fair trade goods into mainstream retail markets at the same time there is a de-centering of the historical discursive transparency at the core of fair trade’s moral economy. Here, then, the celebritization of fair trade has the potential to create ‘the mirror of consumption’, whereby, our gaze is reflected back upon ourselves in the form of ‘the rich and famous’ Northern celebrity muddling the ethics of care developed by connecting consumers to fair trade farmers and their livelihoods. The paper concludes with a consideration of development and fair trade politics in the context of their growing aestheticization and celebritization. 相似文献
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现在世界范围的经济竞争,是综合国力的竞争,归根结底是人才和全民族素质的竞争和比拼。谁拥有高素质的人才,谁将是最后的胜者。本文通过对推行名人战略过程中的问题揭示与思考,表达名人战略对企业发展的重大意义。 相似文献
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